Structure requires effort—and finding systems that truly work for you takes time. But if you ask me, it’s one of the highest ROI investments you can make.

If my ideas, to-do lists, and finances live in my head—or are scattered everywhere—I have no energy left for creativity. My brain gets cluttered, my focus disappears, and my energy feels stuck.

Over time, I discovered a set of tools that hold the container of my business—and life—so I can focus on the soul of it, the work that lights me up and moves me forward. And the best part? They’re all free.

Here are my top four:

1. Airtable — colorful, visual, intuitive

Airtable is my MVP. It’s visually satisfying, intuitive, and flexible—everything my brain needs to stay calm and organized.

I use it for:

Project management
Social media planning
Tracking finances
Even travel packing lists

I switch between calendar view and board view depending on my mood. It helps me see my tasks at a glance, keeps me on track, and saves me from mental overwhelm.

Tasks in place = mind at ease

2. Loom — the cure for “this could’ve been an email”

There’s nothing worse than back-and-forth emails or unnecessary calls. Loom lets me record my screen—and my face—so I can:

Give clear feedback
Teach processes
Explain ideas clearly without confusion

I save hours every week and keep my energy aligned, instead of scattered across meetings.

Clear communication = clear energy

3. Notion — my digital filing cabinet

Notion is where all my strategic thinking lives. Social media strategy, product maps, website copy—anything that explains the why behind the work is here.

When I need context, reference, or inspiration, I go to Notion. It’s the backbone of my business brain.

Everything in order = everything on track

4. Otter — never miss a thought

Calls, brainstorms, ideas—I record them all in Otter. It automatically transcribes everything, so I stay fully present and don’t scramble for notes.

It’s like having a second brain, freeing my energy to focus on creativity, presence, and decision-making.

Captured ideas = free energy

Why I call these my freedom systems

The goal isn’t to become a robot. It’s not about doing more. It’s about automating the basics so your energy is free for magic—for creativity, strategy, and flow.

These tools help me hold space for the work that truly matters, keeping things moving effortlessly. They let me move fast, think clearly, and focus on what only I can create. It’s about optimization—getting the right support so I can make the most of my energy.

Your turn: Find your freedom systems

Which tools do you use to keep your business (and life) flowing? Let yourself carefully uncover what systems and tools support you best.

The Systems That Give Me Freedom: 4 Free Tools I Can’t Live Without